STR8 Philippines and Kings of the Court Forge New Partnership to Empower Men

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Sealed the deal: Mr. Cholo Legisma, Founder & President of KOTC Sports Organizing Services, Inc., and Mr. Tony Chua, President & CEO of iFace, Inc. completes the partnership between Kings of the Court and STR8 

Manila, Philippines (October 10, 2018) — STR8 Philippines and Kings of the Court are partnering up!

Men from different fields and expertise have been brought together by Kings of the Court and their great love for basketball. As one of the country’s leading basketball leagues for non-professional and semi-professional players, Kings of the Court has given these men a competitive avenue for them to enjoy the game and hone their sportsmanship skills.

STR8 has come a long way. As one of Europe’s leading fragrance brands, it’s finally here in the Philippines to inspire men of all backgrounds and pursuits to always go for great. Officially launching this October, STR8 Philippines will be releasing 7 game-changing scents that will offer versatility and affordability for today’s active, driven, and discerning gentlemen.

Sharing the mission: Mr. Legisma and Mr. Chua both discuss the plans for both STR8 and Kings of the Court

Through this groundbreaking partnership, STR8 Philippines and Kings of the Court would be able to fuel the fire of these men’s passion for basketball and life; inspire them to follow their dreams on the court and beyond, without hesitation, aim high, and reach for their own greatness.

Among the esteemed guests were Hon. Engr. Coun. Anthony "Onyx" Crisologo (2nd from right), Quezon City Councilor and team owner of the MPBL's Quezon City Capitals, and Mr. Victor Carl Ferrer (Leftmost), Marketing Manager of the Capitals.

STR8 Philippines and Kings of the Court will be working together, hand in hand, for the empowerment of Filipinos through passion, hard work, and undying love for the sport of basketball.

"The key to this partnership is our joint mission of empowerment." Legisma added. "While Kings of the Court aims to empower our players inside the basketball court, STR8 aims to empower them outside - making them look and feel good."

Mr. Tony Chua, President & CEO of iFace, Inc., meanwhile promised a big name in the NBA who will back-up the brand - an ideal ambassador who portrayed a story of humble beginnings working his way to the top.

Guests from Wilson Sports PH, the official game ball of Kings of the Court, also graced the event led by Mr. Errol Elicanal (2nd from right), Brand Manager of SRI Philippines Inc., and Mr. Louie Enriquez (leftmost), Marketing of SRI Philippines Inc. 

When asked about the projected partnership. "Right now,  it's a full year and a quarter-long partnership. But as the brand picks-up and grow, we are optimistic to look at another two to three years." Legisma said.

For more information, please visit STR8 Philippines via its official digital handles on Facebook, Twitter and Instagram (@STR8Philippines).

You may also visit Kings of the Court via its official digital handles on Facebook, Twitter and Instagram (@kingsofthecourtph)